Stetson by Rizzoli explores the enduring legacy of one of America’s most iconic heritage brands, founded in 1865 by John B. Stetson. Renowned for its handcrafted, high-quality hats, Stetson quickly became a symbol of the American West, embodying values of innovation, resilience, and independent spirit. Through archival imagery and cultural commentary, the book traces the brand’s influence across music, film, and fashion, featuring figures from Gene Autry and Bob Dylan to Beyoncé and Margot Robbie. Richly illustrated and historically grounded, Stetson celebrates the craftsmanship, cultural significance, and timeless style that have defined the legendary hatmaker for more than a century.

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